Helping Brands Stay Visible in the Age of AI Search: An Interview with the Founders of Snezzi

As AI assistants like ChatGPT, Perplexity, and Microsoft Copilot redefine how people search and discover products, a quiet shift is taking place in digital marketing. Visibility is no longer just about ranking on Google. It is about whether your brand appears when someone asks an AI assistant for a recommendation.

Snezzi, a Bengaluru-based startup, is helping businesses adapt to this change. The company has launched an AI Visibility Platform that enables brands to track, act, and measure how they appear in AI-powered search experiences. We spoke with its founders, Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, about what led them to build Snezzi and why they believe Generative Engine Optimization is the next frontier in marketing.

Q: What inspired you to start Snezzi?

Nikunj Thakkar: All three of us have built and scaled products before. We have seen how organic growth creates long-term success for brands. But the way people find products is changing fast. Many no longer search on Google. They ask ChatGPT, Perplexity, or other AI assistants. Most businesses have no idea if they show up in those answers. That was the gap we wanted to solve.

Upahar Sood: Traditional SEO methods cannot help brands in this new landscape. AI systems interpret information differently. To be visible, you need to understand how these models read your content and whether they trust your brand enough to recommend it. That realization became the foundation for Snezzi.

Q: How does the Snezzi platform work?

Gautham Seshadri: Snezzi is built as a comprehensive AI Visibility Platform. It analyzes hundreds of real prompts that people use to ask AI assistants about products or services. It then shows you where your brand appears, where your competitors show up, and how you can improve.

Snezzi also functions as a Generative Engine Optimization Platform, providing data-driven insights that help brands improve their content, structure, and credibility signals. These improvements increase the likelihood of AI systems citing or recommending them.

We are also building CMS-native AI agents for Shopify and WordPress that can automatically fix technical issues and apply schema updates, so brands can continuously optimize their presence without manual effort.

Q: How is Snezzi different from existing SEO tools?

Nikunj Thakkar: SEO tools were built for search engines like Google, where the goal is to rank higher. AI assistants do not work that way. They generate answers. You cannot buy visibility with ads or trick the algorithm. You need trust, relevance, and structure.

Snezzi focuses on understanding how AI models perceive your brand and helps you take specific actions to improve that visibility. It is not about appearing on a search results page. It is about being part of the answer.

Q: What results have you seen so far?

Upahar Sood: We are seeing strong traction across industries. One wellness brand, for example, shifted away from ad-heavy campaigns and started seeing steady organic sales after improving their AI visibility. A SaaS client saw consistent growth in citations and organic traffic after using our Generative Engine Optimization insights.

These early results prove that AI visibility is now a major growth channel. The brands that understand this first will have a lasting advantage.

Q: What is next for Snezzi?

Gautham Seshadri: We are building CMS-native agents that automatically optimize websites for AI discovery and visibility. Our goal is to make AI readiness effortless for every brand, starting with deep integrations for Shopify and WordPress.

Nikunj Thakkar: The shift to AI search is happening faster than most realize. Our mission is to make sure businesses do not get left behind. We want to help every brand show up, stay visible, and grow in this new world of AI-driven discovery.

About Snezzi

Founded by Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, Snezzi is an AI Visibility Platform that helps businesses track, act, and measure their visibility across AI-powered search systems such as ChatGPT, Perplexity, and Microsoft Copilot. As a Generative Engine Optimization Platform, Snezzi enables companies to enhance their visibility, credibility, and organic growth in the era of AI search.

Find out if your brand is visible in AI-powered search. Claim your free AI Visibility Report at snezzi.com/ai-audit.