From Omega-3 to Vitamin D Innovation: How Deccan Health Care is Transforming Preventive Healthcare in India

Hyderabad, India – Deccan Health Care Limited (DHCL), a trailblazer in the Indian healthcare and wellness industry since 1996, continues to lead the evolution of nutraceuticals, herbaceuticals, and cosmeceuticals with a steadfast commitment to research, innovation, and consumer wellbeing. Founded and led by Dr. Minto Purshotam, a visionary bio-scientist and Chairman & Managing Director of the company, DHCL has spent nearly three decades developing scientifically backed, non-medicinal healthcare products that promote holistic wellness and enhance quality of life.

With its Registered Office in Dwarkapuri, Hyderabad (Telangana), and R&D and Manufacturing facilities located at SIDCUL, Pantnagar (Uttarakhand), the company operates through a fully integrated structure that spans from the cultivation of high-quality herbs to the production of ready-to-consume products. This comprehensive approach enables DHCL to maintain stringent control over quality and innovation at every stage of its operations.

Innovating Through Science and Nature

Deccan Health Care specializes in creating science-based nutraceuticals, herbaceuticals, and cosmeceuticals, offering consumers safe and effective alternatives to conventional medicine. The company’s mission is rooted in addressing the modern-day “nutrient crisis” caused by lifestyle factors that compromise health and vitality. Each DHCL product is formulated through rigorous scientific research and backed by natural ingredients that work synergistically to enhance wellbeing and reduce the risk of health deficiencies.

Over the years, DHCL has developed a diverse portfolio of more than 1,500 innovative formulations, combining potent herbal and nutritional ingredients that deliver measurable benefits. These include ready-to-eat and ready-to-consume health solutions supported by clinical validation and quality manufacturing. Every product reflects the company’s core philosophy of improving wellbeing through evidence-based, safe, and efficacious formulations.

Unique Edge in the Healthcare Industry

What truly sets DHCL apart is its deep scientific foundation. Founded during the early emergence of nutraceuticals and herbaceuticals in India, the company’s scientific expertise and decades-long experience have shaped its leadership in the sector. Its unique formulations stand out for their exclusive and synergistically active ingredient combinations, designed to maximize absorption and deliver tangible results.

This unwavering commitment to quality, safety, and innovation has earned DHCL a strong reputation among health-conscious consumers — from adolescents and young adults to middle-aged men and women seeking preventive health solutions. By addressing core nutrient deficiencies and providing convenient, natural alternatives, DHCL empowers individuals to take proactive steps toward lifelong wellness.

Milestones and Achievements

Throughout its journey, Deccan Health Care has achieved several significant milestones that underscore its pioneering spirit and contribution to public health.

Among its earliest achievements, the company developed India’s first indigenous omega-3 ready-to-eat product in the 1990s — a revolutionary innovation at a time when omega-3 supplements were largely imported. The company also introduced a locally produced, natural-base Vitamin D capsule offering superior absorption and efficacy, and formulated a herbal iron blend derived from indigenous seeds and herbs to combat iron deficiency safely and naturally.

In 2015, DHCL launched www.beyoungstore.com, a hybrid B2B and B2C supply chain platform that has since served nearly 300,000 customers, enhancing accessibility to its wide product range. Later, in 2019, Deccan Health Care transitioned to a Public Limited Company, reflecting its growth trajectory and commitment to transparency.

In 2023, the company announced a strategic collaboration with the CSIR-Institute of Himalayan Bioresource Technology (IHBT) to develop first-in-category herbaceutical technologies. This partnership represents a major leap in scientific innovation, focusing on five unique products designed to meet growing consumer health needs with verified clinical efficacy.

In alignment with its mission to improve public health, DHCL joined the Government of India’s flagship initiatives — the POSHAN Program and Anemia Mukt Bharat (AMB) — in 2024. These programs, under the Ministry of Women and Child Development (MWCD), aim to eradicate malnutrition and anemia nationwide. DHCL’s participation reflects its dedication to holistic nourishment and its contribution to building a healthier nation.

The same year, DHCL launched www.otcfirst.in, a dedicated B2C platform for OTC and self-care products. This initiative provides verified and third-party validated products directly to consumers, supporting both established manufacturers and start-ups with R&D, manufacturing, and supply chain integration.

New Innovations and Global Expansion

Continuing its legacy of innovation, Deccan Health Care recently introduced ENERGYDECC, a cutting-edge, sugar-free energy booster designed to deliver sustained vitality without the harmful effects associated with conventional energy drinks. The launch underscores the company’s commitment to offering effective, safe, and scientifically validated alternatives to meet modern health demands.

Looking ahead, DHCL is preparing for international market expansion, with plans to introduce its range of nutraceutical, herbaceutical, and cosmeceutical products globally. The company is currently aligning with regulatory standards across six countries, with a special focus on UAE and GCC markets, targeting an international debut in March 2026. Its upcoming global portfolio will address critical wellness areas such as mental health, women’s health, adolescent nutrition, and preventive wellness.

Commitment to Wellness for All

Deccan Health Care Limited’s mission is simple yet powerful — to promote wellbeing for everyone, reduce disease risks, and enhance quality of life. Through nearly three decades of scientific innovation, consumer trust, and strategic growth, DHCL continues to redefine preventive health care in India and beyond.

For more information, visit:
www.otcfirst.in
Email: mailto@deccanhealthcare.co.in | cmdoffice@deccanhealthcare.co.in