The only thing that remains constant is Marketing

-Ambar Kumar

Ambar Kumar is one of the rarest breeds of Marketers present who have evolved from a traditional offline marketer to one of the marketing geniuses in the digital world. He has been working for different companies. 

Ambar has delivered value to many brands, providing great marketing ideas for lead generation, brand awareness, and brand repositioning. He has been an integral part of brands to acquire new customers and retain existing ones. His excellent marketing skills have been used to generate revenue from different sources.

His plan is evident regarding measuring the effectiveness of campaigns and marketing – Data. 

He believes in the quote, “data gives you direction.” 

He likes to measure things in numbers and read the data. His insights have helped the brands in acquiring a lot of new customers.

Ambar has worked with different domains. His journey has been from acquiring B2C customers, going to D2C, and landing working for big B2B brands. His skills, as per his LinkedIn profile, are Lead generation, Digital Marketing, and Search Engine Marketing. Majorly Ambar had spent time in lead generation through Ads and Organic Marketing.

His B2B and B2C Ads have seen great response and have left a good brand recall. He’s been endorsed by leaders of the industry that he had worked in.

Since there are so many different marketing channels to use and forms of content to produce. Ambar is an astute leader, driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment.

He has always been a great team player and has been promoting the same. People who have worked under Ambar on projects have always recommended his leadership skills and the kind of learning he offers to his subordinates. Especially since there are so many channels to use and forms of content to produce. They are also astute leaders, driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment.

From data to analysis, Ambar keeps himself involved in minute details without any kind of micro-management. He believes that one must know the nitty gritties of the funnel so that you can fix at the right time and the right spot. He has his own different models for designing the different campaigns at different channels. He follows certain models and rest he does as per the requirements which involves a lot of flexibility. 

A lot of his marketing fundas, models and designs have been appreciated and adopted by the brands that he had worked for. His models includes cold email reachout, lead generation landing pages, ads creatives, etc. 

He believes actual “Marketing Brain” never sleeps and it finds an angle of marketing everywhere.

Philip Kotler inspires him. He always talks and takes inspiration from people & things around him. He has always been extrovert and keen on learning new things. 

Ambar comes from the background of business management and he is post graduate in Marketing. He has been an anchor for his college and been doing a lot of freelance work at the time of his college.

Right now, he is working with a brand that provides SaaS Solutions, BPM Services, and Cloud Based Security Solutions and has been generating a lot of value for the brand.