Ambar Kumar Joins Fidelity International to Power Global Demand & Acquisition Growth

Fidelity International has appointed seasoned marketing leader Ambar Kumar as Performance Marketing Manager – Global Markets, further strengthening the organisation’s global growth charter across customer acquisition, demand, and product marketing.

With 15+ years of marketing leadership experience across V-SaaS, healthcare technology, cleantech, and consumer brands, Ambar brings a rare cross-industry lens to the business unit – combining product marketing, brand building, and performance GTM execution.

Over his career, Ambar has led marketing transformation journeys at organisations such as IGZY, Magneto CleanTech, Nirvana Being, and Wedding Bells — driving adoption, improving revenue outcomes, and enhancing brand equity across both B2B and B2C ecosystems. Known for building scalable lead engines, narrative positioning, and performance growth campaigns, he has consistently operated at the centre of business-impact alignment.

Industry sources confirm that Ambar will be part of a high-impact business unit responsible for expanding global customer growth, building acquisition frameworks, driving product-led GTM strategy, and aligning marketing with business revenue objectives across regions.

This is seen as a significant appointment, reinforcing Fidelity International’s focus on strengthening performance-driven global marketing.

Industry peers describe Ambar as the “new-age marketer”, one who sits at the intersection of strategy, data-driven execution, and business outcome delivery.

Fidelity International is expected to draw on his extensive experience in performance marketing, GTM-led growth, and cross-border market expansion.